I'm an experienced copywriter who's worked for more than 15 years in big ATL agencies like JWT and GGT, and for the last 7 years in top notch digital outfits like Dare, SapientNitro and Saint. I'm a digital settler rather than a native, but am very happy here - considering myself both tech savvy and in possession of zippy writing and strategic skills. Normally I work as half of an idea team, but I write both long and short copy and have filled a Head of Copy role too. This is my folio.
PS: it's 3 pages long so click on at the bottom.
A Rude Robin Redbreast
For Grand Union’s Christmas “thing” 2012 we
built an animatronic robin redbreast to spew a stream of ribald drunken twitter
tweets during the party season. We integrated staff party photos (shot from over
head height) to build a party animal twitter persona. He perched in GU’s
reception, where arduino/servo innards let him burp, fart, swig, and play
Christmas videos on his ipad to anyone tweeting #commands to him.
Beautiful "Gameisodes" For Carlsberg
An idea which won the "That calls for a Carlsberg" digital account for SapientNitro, causing considerable celebrations in Spitalfield. "The Beautiful Game" is an interactive online film. shown in episodes, about a South American football prodigy coming to Europe to face a series of tests of his moral character.
We called each episode a "gameisode" because each one ends with a different challenge - eg his mother is in town the same night the owner asks him to come for dinner. What should he say? - and fans are asked to pick how he should react. Their choices are scored against those picked by a real online Carlsberg panel, and they can compare their results with friends'.
Drivers to the films include live cinema challenges with the audience asked to vote with their phones. And interactive banners, such as the one below where the fan has to shout a pet's name at a certain volume and with a certain frequency to stop the fluffy blighter peeing in the manager's pool!
We called each episode a "gameisode" because each one ends with a different challenge - eg his mother is in town the same night the owner asks him to come for dinner. What should he say? - and fans are asked to pick how he should react. Their choices are scored against those picked by a real online Carlsberg panel, and they can compare their results with friends'.
Drivers to the films include live cinema challenges with the audience asked to vote with their phones. And interactive banners, such as the one below where the fan has to shout a pet's name at a certain volume and with a certain frequency to stop the fluffy blighter peeing in the manager's pool!
A Bullish Viral For Sony'sTwilight Football Event
This viral job was won in direct competition with Fallon. It aimed to raise awareness for a football event which to be held in 7 global locations at twilight, to promote Sony's low-light camera lenses. One was a Spanish bullring. When Sony saw the script, they tripled the production budget.
It won a BTAA Bronze in 2010 and was shared on over 3000 sites. Ole!
It won a BTAA Bronze in 2010 and was shared on over 3000 sites. Ole!
A Magical Microsite For GHD
Fitting into GHD hair stylers' twisted fairy tale campaign, this website uses a simple combination of webcam and image-flip tech to allow girls to fix their hair using their screen as a magically powered-up mirror.
The "magic" features are highly functional: girls can photo and view their hair from different angles, compare their live image with saved looks from previous occasions, and split-screen with tutorial videos. Social too, of course: girls can get ready as a group, live chatting or vid conferencing with friends before meeting IRL.
The "magic" features are highly functional: girls can photo and view their hair from different angles, compare their live image with saved looks from previous occasions, and split-screen with tutorial videos. Social too, of course: girls can get ready as a group, live chatting or vid conferencing with friends before meeting IRL.
Castrated Hamster App For Freeview
Freeview wanted an end-of-year digital thing for their ad campaign, which featured customers levitated by helium balloons . We came up with a mobile app that converts your voice into the time honoured helium squeak. 10,000 downloads in the first 4 weeks showed castrated hamsters taking the Xmas party season by storm.
Bitchy Facebook App For LG
This bitchy little Facebook app runs a nosy diagnosis of your profile and allocates melodramatic roles to your friends depending on how they've interacted with you. The one who comments on your status the most? She's your Stalker, dude! And so forth. All part of LG's push to sell their social networking phones to savvy young folk.
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