This pitch winning idea (against Fallon and Profero) spearheaded a national, multi-media campaign to launch Sony's new e-book, the Reader.
The Alice character appeared in banners, press ads and POS. We commissioned beautiful rotoscoped animations of her and other literary characters to demonstrate the Reader's functions on a microsite.
The Alice character appeared in banners, press ads and POS. We commissioned beautiful rotoscoped animations of her and other literary characters to demonstrate the Reader's functions on a microsite.
