We called each episode a "gameisode" because each one ends with a different challenge - eg his mother is in town the same night the owner asks him to come for dinner. What should he say? - and fans are asked to pick how he should react. Their choices are scored against those picked by a real online Carlsberg panel, and they can compare their results with friends'.
Drivers to the films include live cinema challenges with the audience asked to vote with their phones. And interactive banners, such as the one below where the fan has to shout a pet's name at a certain volume and with a certain frequency to stop the fluffy blighter peeing in the manager's pool!
