Daring To Play With Martini

Social media work for RKCR which brought to flirty life their pitch line: "Dare To Play". Research showed that aspirational 20-something Europeans tend to use their "aperitivo" moments to mingle heavily (as opposed to getting spannered). We devised a slick virtual space, the "Martini Terrazza" which revived Martini's legendary VIP bar culture and allowed these darling creatures to interact digitally in a flirting test. Top performers won passes to real world events and product discounts.