Adam and Eve asked us to add digital sparkle to their Rizla line: "Paper: where ideas begin". So we invited people to float a paper message in a bottle across the internet.
The "bottle" = a custom "riz.la" link;
The "message" = an image of a bottle containing paper on which something is written;
The "floating" = any sharing of the link, by RT, post or attachment. One share = one internet mile floated.
Each paper message is someone's worthy idea in search of funding. The bottle that "floats" furthest, wins the cash to make it a reality. All bottles can be tracked on a website.
The following nano-site is a stand-alone gag set up by the teasing URL: "www.WhereTheInternetBegan.com"
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