To be one of the first to get their hands on the tablets, people had to compete to stay in this Facebook virtual queue for the required 3 week period. Competing involved anything from answering simple entertainment quiz questions, to cute social challenges such as asking a Facbook friend to "bring" a flask of hot soup. Pre-launch press releases were leaked as "rumours" passed down the queue by wall post.
An Unusual Queue For Sony
Sony asked us for something entertaining to launch their whizzy new entertainment-focussed S1 tablets. We gave them a world's first: a long queue people would actually enjoy!
To be one of the first to get their hands on the tablets, people had to compete to stay in this Facebook virtual queue for the required 3 week period. Competing involved anything from answering simple entertainment quiz questions, to cute social challenges such as asking a Facbook friend to "bring" a flask of hot soup. Pre-launch press releases were leaked as "rumours" passed down the queue by wall post.
To be one of the first to get their hands on the tablets, people had to compete to stay in this Facebook virtual queue for the required 3 week period. Competing involved anything from answering simple entertainment quiz questions, to cute social challenges such as asking a Facbook friend to "bring" a flask of hot soup. Pre-launch press releases were leaked as "rumours" passed down the queue by wall post.

