A Serious Playlist

A simple idea created to help fight the distressing rise in knife crime amongst the young.  

Online ads pretend to announce a new music compilation of urban music A-listers titled "The Toughest Ever". The ads nudge people to sample it on Spotify.

But the playlist they reach is made up of songs actually played at the funerals of 10 victims of knife crime over the previous year, used with permission of the families and artists. Each song can be bought, with proceeds to go to the charity of the family's choice. The Spotify link is easily shareable to spread the message.

An Idea About Ideas For Rizla

Adam and Eve asked us to add digital sparkle to their Rizla line: "Paper: where ideas begin". So we invited people to float a paper message in a bottle across the internet. 

The "bottle" = a custom "riz.la" link; 
The "message" =  an image of a bottle containing paper on which something is written;
The "floating" = any sharing of the link, by RT, post or attachment. One share = one internet mile floated. 

Each paper message is someone's worthy idea in search of funding. The bottle that "floats" furthest, wins the cash to make it a reality. All bottles can be tracked on a website.

The following nano-site is a stand-alone gag set up by the teasing URL: "www.WhereTheInternetBegan.com"

Launching The Kopparberg Kult in London

How do you help a niche Swedish cider sell more without sacrificing its cult status? 

You give it some cultural capital by setting up cool offline events, so you can position it to the mainstream as the choice of the discerning. 

In association with Vice we launched the "Kopparberg Klash" a quarterly urban festival of cutting edge film, music and fashion. The idea of searching out things of value then became a powerful association with the drink. Pitch winning work. Refresh page to see the ads in all their glory.

An Unusual Queue For Sony

Sony asked us for something entertaining to launch their whizzy new entertainment-focussed S1 tablets. We gave them a world's first: a long queue people would actually enjoy!

To be one of the first to get their hands on the tablets, people had to compete to stay in this Facebook virtual queue for the required 3 week period. Competing involved anything from answering simple entertainment quiz questions, to cute social challenges such as asking a Facbook friend to "bring" a flask of hot soup. Pre-launch press releases were leaked as "rumours" passed down the queue by wall post.

Potted Banner Sports Histories For LG

We took a small LG TV banner brief for the Talksport site. But the concepts we produced were so well received that they were taken up globally by all LG markets.

The Power Of Partnerships for Olay

In Olay's "Duo" moisturiser and serum combine for better anti-ageing performance. (Well that's what the bullshit says). We dramatised this with a live social game: women team up with a friend so they can move their avatars to block rival shoppers from getting sale items in a 7 floor store. Fastest team to grab all 7 items and get to the top wins a jolly trip for two. 

"E-tail" is neatly integrated - players can buy Duo for real at the cash registers on each floor, with every floor completed earning them a further discount. 

Social gaming is huge in the target (30-50yo women) and this idea sailed to the top of the Olay's global decision-making monster, only to be derailed by Clarins releasing a similar product first. Doh!

Daring To Play With Martini

Social media work for RKCR which brought to flirty life their pitch line: "Dare To Play". Research showed that aspirational 20-something Europeans tend to use their "aperitivo" moments to mingle heavily (as opposed to getting spannered). We devised a slick virtual space, the "Martini Terrazza" which revived Martini's legendary VIP bar culture and allowed these darling creatures to interact digitally in a flirting test. Top performers won passes to real world events and product discounts.